Philo Information

Philo is a brand innovation agency for sustainable, premium food and health brands. We help start ups and businesses to launch new brands and consumer business models, offering end-to-end support from insight collection, solution design to market activation and channel development. Our clients include SMEs and start ups in food, agriculture, and social health verticals. Philo also founded Kuggie (formerly named Little Ones). Kuggie was China’s first fresh, organic toddler food brand, made with a mission to improve lifelong health from the first 1,000 days of life. Between 2020 and 2022, the brand served over 3,000 families in Shanghai. Its line of products include fresh, organic baby meals, toddler snacks, and high protein pasta for kids. Channels include eCommerce (trade, DTC, and social), offline supermarkets, malls, and schools.