Philip Morris Romania S.R.L. Competitors

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: 🌍 United States of America 🌍 Americas & Europe (AME) 🌍 Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow™. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

We have a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future (Vision). We areMoving Beyond Smoking®, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA Inc. (PM USA), the most profitable U.S. cigarette manufacturer, and John Middleton Co. (Middleton), a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), the leading global moist smokeless tobacco (MST) manufacturer, Helix Innovations LLC (Helix), a leading manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio fully covered by marketing granted orders from the U.S. Food and Drug Administration (FDA). Additionally, we have a majority-owned joint venture, Horizon Innovations LLC (Horizon), for the U.S. marketing and commercialization of heated tobacco stick products. Our equity investments include Anheuser-Busch InBev SA/NV (ABI), the world’s largest brewer, and Cronos Group Inc. (Cronos), a leading Canadian cannabinoid company. The brand portfolios of our operating companies includeMarlboro®,Black & Mild®,Copenhagen®,Skoal®,on!® andNJOY®. Trademarks related to Altria referenced in this release are the property of Altria or our subsidiaries or are used with permission. Learn more about Altria atwww.altria.com.

Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smoke-free, Cigars, and Lights. We are dedicated to the improvement of public health by actively delivering a smoke-free future. We have over 7,500 employees, of whom 40 percent are women, with the largest number of employees in the Dominican Republic, the U.S., and Sweden followed by Brazil, the Philippines, and the Netherlands. Some of Swedish Match’s brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), Thunder (chew bags), Oliver Twist (tobacco bits), Fiat Lux (matches), and Cricket (lighters). Production is located in seven countries, with sales concentrated in the Nordics and the U.S. The Swedish Match head office is located in Stockholm, Sweden. For career-related information, please visit the Careers section on http://www.swedishmatch.com/en/Career/. For commercial roles within the Nordic region, please visit our international career portal: https://www.pmi.com/careers/overview This account serves our Swedish Match parent company with the purpose of also describing activities in our Nordic markets. For information related to the U.S. affiliate, please see their page at https://www.linkedin.com/company/swedishmatchnorthamerica/ For more information, please visit us at www.swedishmatch.com.