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Phil Roos Location
Ann Arbor, MI, US
Phil Roos Work
2023 -now Director @
2015 -2023 Founder and CEO @
2010 -2015 CEO @ Rooster Works, LLC and Rooster Works Properties, LLC
2012 -2014 CEO @ Among Friends Baking Mixes
now Member, Board of Directors @ CTI Industries
now Member, Board of Directors @
2008 -2010 Managing Director @
1998 -2008 Founder and CEO @
now Chief Marketing Officer @ Frank's Nursery & Crafts
now Senior VP - Marketing @
now Managing Director @ Marketing Corporation of America
now President @ Delicious Cookie/R. W. Frookie
now Principal @
now Brand Manager @
Phil Roos Education
Harvard Business School
MBA (Marketing, General Management)
1981-1983
University of Michigan - Stephen M. Ross School of Business
BBA (Accounting, Finance, General Management)
1977-1981
Phil Roos Skills
Customer Insight
Product Innovation
Brand Architecture
Business Strategy
New Business Development
Management Consulting
International
General Management
Board of Director experience
Market Research
FMCG
Positioning
Consumer Behaviour
Marketing Research
Entrepreneurship
Board of Directors
Strategy
Product Development
Sustainability
Health and Wellness
Marketing
Advertising
Competitive Analysis
Segmentation
Marketing Strategy
Shopper Marketing
Brand Management
Integrated Marketing
Consumer Products
Focus Groups
Brand Equity
Consumer Insight
Brand Development
Qualitative Research
Management
Competitive Intelligence
Advertising Research
Business Insights
Analytics
Quantitative Research
Mentoring
Ethnography
Market Intelligence
Market Planning
Marketing Management
Brand Loyalty
Global Marketing
Survey Design
Consumer Marketing
Innovation Consulting
Phil Roos Summary
Phil Roos, based in Ann Arbor, MI, US, is currently a Director at Michigan Department of Environment, Great Lakes, and Energy. Phil Roos brings experience from previous roles at UPLAND, Rooster Works, LLC and Rooster Works Properties, LLC, Among Friends Baking Mixes and CTI Industries. Phil Roos holds a 1981 - 1983 MBA in Marketing, General Management @ Harvard Business School. With a robust skill set that includes Customer Insight, Product Innovation, Brand Architecture, Business Strategy, New Business Development and more. Phil Roos has 2 emails and 2 mobile phone numbers on RocketReach.
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