PHENOTYPE Global Information

[WHAT WE DO] Phenotype designs robust and meaningful business and commercial strategies for healthcare / life sciences companies and startups. We work with executive boards, business units, brand teams. [WHY WE DO IT] The geopolitics, socio-cultural, and economic climate has changed significantly in the last two decades, yet many organizations still adopt 20th century attitudes to engage stakeholders, operate internally, and communicate. Organizations often underestimate or under utilize the changing environment, often resulting in outdated and one-sided corporate and brand propositions. It is critical that organizations adopt new characteristics to stay relevant and thrive. [WHAT WE ARE GOOD AT] Phenotype works at both seed and flourish stages of an organization. We specialize in building long-term vision for pre-commercial start-ups, early-stage product development, and business-unit establishment. Additionally, we help shape the necessary changes in an organization such as corporate evolution, brand repositioning, and product lifecycle management scale-ups. [WHAT WE ARE ALSO GOOD AT] Two key pillars of this new environment are cultural relativism and gender parity. Phenotype's Neo-Internationalism is an essential education module for successful cross-cultural collaboration. It heightens the awareness of the new cultural perceptions (eg Asia's corporate perception of their Western counterpart's role). It examines the near-origins of corporate east-west relationships. It interrogates long-held stereotypes and works to revise them. By doing all these, it helps participants act in a relevant and mutually constructive manner in an international context. Available as executive training course or single-session talk. [THINGS WE ARE GOOD AT] Business strategy: Investor, commercial, structure, culture Brand strategy: Company, launches, extensions Gender equity strategy DE&I strategy - especially for European companies with Asian outlook Senior executive advisory