Out of the contemporary American culture he helped to shape, Russell Simmons founded Phat Farm in 1992 as a young men's fashion label. Phat Farm has since evolved to include a wide range of apparel and accessories for men, women (Baby Phat) and children (Phat Farm Kids). Today, the menswear collection includes sportswear, outerwear, loungewear, underwear, footwear, bags and belts. Luggage, home and fragrance are in development. Key to Phat Farm's success is the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Farm delivers a universal message that transcends the "urban fashion label" by breaking stereotypes and ethnic boundaries - setting the new standard in sportswear and establishing Phat Farm as the complete American lifestyle brand. MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.
| Website | http://www.phatfarm.com |
| Revenue | $131 million |
| Employees | View employees |
| Address | 80 Enterprise Ave S, Secaucus, New Jersey 07094, US |
| Phone | (212) 533-7428 |
| Industry | Apparel & Accessories Retail, Retail |
| Competitors | Nautica, Ralph Lauren, Carhartt, Tommy Hilfiger, *A Bathing Ape - USAPE LLC, Sean John, Rocawear, FUBU The Collection, LLC, Ecko Unlimited +38 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 424 Companies, NAICS Code 42 Companies |
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The Phat Farm annual revenue was $131 million in 2026.
Phat Farm is based in Secaucus, New Jersey.
The NAICS codes for Phat Farm are [424, 42].
The SIC codes for Phat Farm are [51, 513].