Pharmony Information

Pharmony is an initiative launched in 2026 by the PM Society, focused on transforming how pharmaceutical companies and agencies collaborate. The pharmaceutical marketing and communications landscape has changed significantly. Budgets are under pressure. Already stretched clinicians are having to navigate increasing workloads. Technology, including AI, is reshaping how work is delivered and altering expectations. The traditional agency model is at a turning point as industry demands change and 2026 is set to be another tumultuous year for the sector. Pharmony is a positive, evidence-led response at this critical time, to counter the negativity and uncertainty that dominates. It aims to bring together industry and agency professionals on all sides in a supportive space, to share insight and co-create new partnership models that will work today and can evolve for tomorrow. Over the coming years, Pharmony will provide a platform for collaboration through industry events, surveys and insight generation, working groups and shared learning, with a focus on providing useful guidance and blueprints for change. The PM Society invites everyone working along the pharma-agency axis to get involved and help shape the future of pharma–agency collaboration.