Cooler Master was initially founded with the mission of providing the industry’s best thermal solutions. Three decades later, having emerged as a world leader in cooling solutions, some would say we’ve mastered what it truly means to be cool.
In 30 years, we’ve grown into something much cooler than just a PC hardware company. We’ve acknowledged that there’s more to the gaming and tech industry than just computer hardware, so with a little magic, and a lot of thermal paste, we’ve shape-shifted into the lifestyle tech brand we are today. We’ve taken our thermal expertise and used it to create a PogChamp product range, that even your grandma would love. From peripherals and monitors, to desks, streaming equipment, and custom modded PCs, you name it, we’ve mastered it.
We don’t like to take ourselves too seriously because life’s too short for that, so we create cool products for awesome people, and we’ve found family in our community along the way. From techies to hardware junkies, meme lords, to hardcore gamers, whatever your taste, there’s a product for you.
OUR MISSION: We’re focusing on expanding the horizon between computer hardware and tech lifestyle, in order to create an immersive and enjoyable experience from everyday technology. We’re committed to breaking boundaries and challenging the status quo, which is where our passion stems from and that’s what it truly means to Make It Yours.
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight.
ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies.
Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day.
At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real.
To learn more about our aspirations and what we offer, visit asus.com/about-asus/
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