Peugeot Design Lab Information

Peugeot Design Lab is a Global Brand Design studio. The strength of a brand is not just measured by its products; everything that a client sees plays a defining role in the perception of the brands image. Peugeot Design Lab specializes in developing global brand & product experiences. Our expertise covers a large range of competences: Brand strategy, DNA - Illustration of brand vision & values- the creation of a unique form language & identity, the development of innovative products, graphics, packaging & communication. With over 200 years of industrial experience and 120 years of automotive innovation, Peugeot Design Lab’s experience and know-how is available to other brands. The technical and design ressources of the 3 Peugeot Design studios in Paris, Shanghai & Sao Paolo gives us the capability to develop the most complex or simple products anywhere in the world.