Omnicom Advertising South Africa is a unified collective of leading advertising, strategy, PR, and production agencies and is recognised as one of the most creatively awarded communications agency groups on the African continent.
Our collective comprises of TBWA\ Hunt Lascaris, TBWA\ Coastal, Net#work BBDO, Yellowwood, Magna Carta and Sting Content.
Together, we combine cultural intelligence, strategic thinking, creativity, technology and specialist expertise to help clients understand what’s changing, decide where to act and build what comes next.
As part of Omnicom, we bring South African market understanding together with global capabilities, innovation and resources, creating greater opportunities for our people, our clients and our industry.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities.
Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity.
During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP.
Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.