Director, International Digital (EMEA, LAC and AP) @ Starbucks
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Peter Waugh Location
England, United Kingdom
Peter Waugh Work
2023 -
now Director, International Digital (EMEA, LAC and AP) @
2019 -
2023 Digital Director, UK and I @
2019 -
2019 Digital Consultant @
2017 -
2019 Head of Rewards and Customer Value Management strategy consultant @
2015 -
2017 Director of Digital and CRM @
2015 -
2015 Head of CRM, Loyalty and Social Media (Interim) @
2013 -
2015 Global Group Director of Prepay Marketing @
2012 -
2013 Global Group Head of Prepay Acquisition Marketing @
2009 -
2012 Head of Customer Engagement and Revenue @
2008 -
2009 Head of O2 Money Marketing and Mobile Propositions @
2005 -
2008 Head of Loyalty and Base Communciations @
2000 -
2005 Head of Loyalty @
1995 -
2000 Loyalty and Relationship Marketing Manager - Europe Middle East and Africa @
1993 -
1995 Marketing Services Executive @
1990 -
1991 Accounts Executive @
Peter Waugh Education
University of Staffordshire
BA(Hons.) 2:1 (Business Studies & International Marketing)
1989
-
1993
Peter Waugh Skills
Leadership
Product Marketing
Direct Marketing
Customer Experience
Team Building
Customer Relationship Management Crm
E Commerce
Social Media
B2B
Online Marketing
Customer Retention
Mobile Marketing
Customer Satisfaction
Telecommunications
Digital Marketing
Integrated Marketing
Customer Relationship Management
Strategy
Online Advertising
Loyalty Programs
Customer Insight
Marketing
Cross Functional Team Leadership
Change Management
Product Management
Segmentation
Go To Market Strategy
Email Marketing
Budgets
Customer Acquisition
Management
Marketing Communications
Marketing Strategy
Mobile Devices
CRM
Peter Waugh Summary
Peter Waugh, based in England, United Kingdom, is currently a Director, International Digital (EMEA, LAC and AP) at Starbucks. Peter Waugh brings experience from previous roles at Compass Group, British Gas and ODEON Cinemas Group. Peter Waugh holds a 1989 - 1993 BA(Hons.) 2:1 in Business Studies & International Marketing @ University of Staffordshire. With a robust skill set that includes Leadership, Product Marketing, Direct Marketing, Customer Experience, Team Building and more. Peter Waugh has 2 emails and 1 mobile phone numbers on RocketReach.
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