SVP, Managing Director of WHY @ (February 2016 - January 2021)
Principal @ Top-Right (January 2005 - January 2016)
Executive Director, Strategy and Planning @ (January 2012 - April 2015)
SVP, Brand Leadership @ (January 2011 - January 2012)
VP, Marketing Communications Director @ (January 2007 - January 2011)
Vice President, Sales and Marketing @ In-Fusio North America (formerly Thumbworks) (January 2002 - January 2005)
Sr. Director, Strategic Services @ Nine Dots Corporation (January 1997 - January 2002)
Manager, Brand Development @ (January 1992 - January 1997)
Product Administrator @ (January 1990 - January 1992)
Marketing Research Administrator @ (January 1986 - January 1990)
Peter Watkins Education
UCLA Anderson School of Management
MBA (Marketing)
1984-1986
UCLA
BA (English, magna cum laude)
1978-1984
Peter Watkins Skills
Competitive Analysis
Briefs
Market Analysis
National Accounts
Quantitative Research
Creative Briefs
Consumer Behavior
Consumer Insight
Business Insights
Strategy Development
Marketing Research
Focus Groups
Start-ups
Marketing Communications
New Business Development
Team Building
Marketing Strategy
Brand Development
Strategy
Advertising
Strategic Planning
Brand Architecture
Product Marketing
Strategic Partnerships
Social Media Marketing
Marketing
Market Research
Integrated Marketing
Customer Insight
Media Planning
Product Launch
Market Planning
Analytics
Account Management
Public Relations
Budgets
Leadership
Digital Strategy
Mobile Marketing
Digital Marketing
Interactive Marketing
New Media
Online Advertising
Online Marketing
SEM
Digital Media
Brand Management
Marketing Management
Business Development
Business-to-Business (B2B)
B2B
CRM
Direct Marketing
Media Buying
Product Management
E-commerce
Email Marketing
Lead Generation
Customer Relationship Management Crm
E Commerce
Start Ups
Business to Business B2b
Customer Relationship Management
Business to Business
Peter Watkins Summary
Peter Watkins, based in Orange, CA, US, is currently a SVP, Managing Director, Decision Road at Canvas Worldwide. Peter Watkins brings experience from previous roles at Horizon Media, Top-Right, INK and Doner. Peter Watkins holds a 1984 - 1986 MBA in Marketing @ UCLA Anderson School of Management. With a robust skill set that includes Competitive Analysis, Briefs, Market Analysis, National Accounts, Quantitative Research and more. Peter Watkins has 2 emails and 3 mobile phone numbers on RocketReach.
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