Partner @ Hudson River Group (November 2001 - June 2019)
Co-Chair, Attribution and Marketing Mix Modeling Council, Identity Resolution Council Member @ (July 2016 - Present)
Principal @ Hudson River Group (May 1998 - October 2001)
Manager @ Hudson River Group (January 1996 - April 1999)
Assistant Manager @ Hudson River Group (December 1994 - December 1995)
Marketing Analyst @ Hudson River Group (January 1993 - November 1994)
Marketing Analyst @ Ge Capital Technology Management Services (June 1992 - December 1992)
Peter Szarka Education
The Wharton School
Bachelor of Science (Economics, Marketing, Business)
1988-1992
Peter Szarka Skills
Account Management
Advertising
Analytics
Audience Segmentation
Brand Management
Business Development
Business Intelligence
Business Process Improvement
Business Strategy
Channel Strategy
Competitive Analysis
Customer Insight
Customer Relationship Management (CRM)
Customer Segmentation Strategy
Data Analysis
Data Visualization
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
Email Marketing
Forecasting
Google Analytics
Identity
Integrated Marketing
Lead Generation
Leadership
MTA
Management
Market Analysis
Market Research
Marketing
Marketing Analytics
Marketing Communications
Marketing Mix Modeling
Marketing Research
Marketing Strategy
Microsoft Excel
Microsoft PowerPoint
Online Advertising
Online Marketing
Product Marketing
Programmatic Media Buying
Retail
SAS
Salesforce.com
Segmentation
Social Media Marketing
Strategic Planning
Strategy
Peter Szarka Summary
Peter Szarka, based in New York, NY, US, is currently a SVP, Media and Agency Development at Claritas. Peter Szarka brings experience from previous roles at Iab, Transunion, Neustar, Inc. and Hudson River Group. Peter Szarka holds a 1988 - 1992 Bachelor of Science in Economics, Marketing, Business @ The Wharton School. With a robust skill set that includes Account Management, Advertising, Analytics, Audience Segmentation, Brand Management and more. Peter Szarka has 2 emails and 1 mobile phone numbers on RocketReach.
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