Peter Lührs Email
Senior Vice President, Head Global Oncology Marketing @ Bayer
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Peter Lührs Location
- Basel, BS, CH
Peter Lührs Work
- 2018 -now Senior Vice President, Head Global Oncology Marketing @
- 2015 -now Business Unit Head General Medicine @
- 2014 -2015 Business Unit Head Hematology and Oncology Germany @
- 2011 -2014 Vice President Global Marketing Oncology @
- 2010 -2011 Vice President Marketing Diagnostic Imaging @
- 2008 -2010 Head Diagnostic Imaging Europe @
- 2004 -2006 Strategy and Portfolio Management @
- 2000 -2004 Engagement Manager @
Peter Lührs Skills
- Marketing Management
- Cross Functional Team
- Market Planning
- Business Development
- Competitive Analysis
- Global Marketing
- Competitive Intelligence
- Strategy
- Product Lifecycle Management
- Management Consulting
- Product Life Cycle
- Sales Effectiveness
- Pharmaceuticals
- Oncology
- Marketing
- Cross Functional Team Leadership
- Product Life Cycle Management
- Market Analysis
- Product Lifecycle
- Product Launch
- Pharmaceutical Industry
- Market Access
- Marketing Strategy
- Commercialization
- Operational Marketing
Peter Lührs Summary
- Peter Lührs, based in Basel, BS, CH, is currently a Senior Vice President, Head Global Oncology Marketing at Bayer. Peter Lührs brings experience from previous roles at Bayer Pharmaceuticals. With a robust skill set that includes Marketing Management, Cross Functional Team, Market Planning, Business Development, Competitive Analysis and more. Peter Lührs has 1 emails on RocketReach.
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