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Peter Lassche Location
Netherlands
Peter Lassche Work
Next Generation Products (NGP) Insights Director @ Fontem Ventures B.V. (December 2021 - Present)
Commercial Development Director + Insights and Intelligence Director (a.i.) @ Fontem Ventures B.V. (February 2020 - December 2021)
Commercial Development Director @ Fontem Ventures B.V. (October 2018 - February 2020)
Consumer Experience Director @ Fontem Ventures B.V. (February 2018 - October 2018)
Head of West Chassis and New Brand Development, Global Brand Marketing @ (April 2017 - January 2018)
Market Manager | John Player (Ireland) @ (August 2014 - April 2017)
Head of Insights and Business Planning @ (September 2011 - August 2014)
Head of Consumer and Trade Marketing @ (December 2008 - September 2011)
National Field Sales Manager @ (February 2007 - December 2008)
National Account Manager @ (May 2004 - February 2007)
Brand Manager Cigarettes @ (November 2002 - May 2004)
Brand Manager @ (January 2000 - November 2002)
Trainee @ Moet Hennessy Nederland (January 1999 - January 2000)
Peter Lassche Education
Hotelschool The Hague
B.HA (Marketing)
1996-2000
Peter Lassche Skills
Forecasting
FMCG
Business Planning
Customer Insight
Trade Marketing
Shopper Marketing
Key Account Development
Sales Operations
Brand Management
Key Account Management
Sales Management
Retail
Market Planning
Business Strategy
Segmentation
Strategy
Account Management
Pricing
Brand Equity
Market Research
B2B
HORECA
Marketing Research
Brand Development
Marketing Management
Marketing Strategy
Competitive Analysis
Consumer Products
P&L Management
Pricing Strategy
Market Analysis
Sales
Categorization
Distributors
Trade Promotions
Brand Architecture
Consumer Insight
Tobacco
Product Development
Category Insights
Retail Category Management
Product Innovation
Merchandising
Consumer Marketing
Distributed Team Management
International Business
International Marketing
Product Launch
Consumer Behaviour
In-store Marketing
Social Media
Strategic Planning
Project Management
In Store Marketing
Peter Lassche Summary
Peter Lassche, based in Netherlands, is currently a Next Generation Products (NGP) Insights Director at Fontem Ventures B.V.. Peter Lassche brings experience from previous roles at Fontem Ventures B.V. and Imperial Tobacco. Peter Lassche holds a 1996 - 2000 B.HA in Marketing @ Hotelschool The Hague. With a robust skill set that includes Forecasting, FMCG, Business Planning, Customer Insight, Trade Marketing and more. Peter Lassche has 1 emails and 1 mobile phone numbers on RocketReach.
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