2025 -now Global Brand and PR Director (ex China) @
2016 -now Member of the Board @
2024 -2025 Head of Marketing Maybach and G-Class @
2023 -2024 Head of Marketing Mercedes-Maybach @
2019 -2022 Director of Marketing and PR @
2014 -2019 Head of Marketing Communications and Public Relations @
2014 -2014 Senior Manager, Marketing Strategy and Campaign Steering @
2011 -2013 Manager, Marketing Communications @
2011 -2011 Business Development @
2009 -2010 Nation Branding and Trade Promotion @
2008 -2008 POS Marketing @
2007 -2007 Business Intelligence @ SCA Asia Pacific, Shanghai, China
Peter Larko Education
WU (Vienna University of Economics and Business)
Master's degree (Marketing)
School of Business, Economics and Law at the University of Gothenburg
Master's degree (Marketing)
Fudan University
(Chinese Language (Mandarin))
Beijing Language and Culture University
(Chinese Language (Mandarin))
Peter Larko Skills
Automotive
Management
Market Analysis
Marketing Communications
Business Strategy
Change Management
Market Research
Marketing Strategy
Digital Business Development
International Business
Brand Development
Business Development
Strategy
Marketing Management
Product Marketing
Marketing
Competitive Analysis
Marketing Research
Brand Management
Digital Marketing
International Marketing
Integrated Marketing
Online Marketing
Social Media Marketing
Advertising
Online Advertising
New Business Development
Product Management
B2B
Corporate Communications
Sales Management
Business Planning
Public Relations
Product Development
Entrepreneurship
Cross-functional Team Leadership
Market Planning
CRM
Negotiation
Sports Marketing
Communications
Social Media
Customer Service
Strategic Planning
Microsoft Office
Cross Functional Team Leadership
Project Management
Mercedes
Customer Relationship Management Crm
Customer Relationship Management
Peter Larko Summary
Peter Larko, based in China, is currently a Global Brand and PR Director (ex China) at Changan Automobile. Peter Larko brings experience from previous roles at The Marketing Society, Mercedes-Benz AG and Mercedes-Benz Hong Kong. Peter Larko holds a Master's degree in Marketing @ WU (Vienna University of Economics and Business). With a robust skill set that includes Automotive, Management, Market Analysis, Marketing Communications, Business Strategy and more. Peter Larko has 1 emails on RocketReach.
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