Peter Lancaster Email & Phone Number
Digital Analytics and Insight Manager @ Seasalt
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Peter Lancaster Location
- Leeds, Leeds, United Kingdom
Peter Lancaster Work
- Digital Analytics and Insight Manager @ (November 2020 - Present)
- Web Data Analyst @ (September 2018 - April 2020)
- Global Web Analytics Manager @ (July 2017 - September 2018)
- Web Analytics Manager @ (April 2013 - July 2017)
- Web Analyst @ (October 2010 - March 2013)
- Senior Consultant @ Clarity Online Marketing Limited (November 2009 - October 2010)
- Senior Analyst Programmer @ Otto UK (June 2004 - September 2008)
- Senior Systems Analyst @ Direct Line Insurance (December 2001 - June 2003)
- Software Developer @ HUON Corporation Ltd (November 1998 - August 2001)
Peter Lancaster Education
- University of Leeds
MA (Merit) (Advertising and Marketing)
2008-2009 - University of Leeds
BEng (Hons) (Mechanical Engineering)
1994-1998
Peter Lancaster Skills
- A/B Testing
- Analytics Implementation
- ContentSquare
- Conversion Rate Optimisation (CRO)
- Dashboard Development
- Data Analysis
- Data Cleaning
- Data Integrity
- Data Quality
- Data Validation
- Data Visualisation
- Digital Analytics
- Experimentation
- GA4
- GTM
- Google Analytics
- Google Analytics 4
- Google Looker Studio
- Google Sheets
- Google Tag Manager
- Hypothesis Testing
- Insight Generation
- JavaScript
- Measurement Strategy
- Microsoft Excel
- Regular Expressions (Regex)
- Reporting Automation
- Requirements Gathering
- SQL
- Stakeholder Management
- Supermetrics
- Tagging Strategy
- Tracking Implementation
- Visual Website Optimiser
- dataLayer design and ownership
- Project Management
- Business Analysis
- Analysis
- Microsoft Office
- Process Improvement
- Management
Peter Lancaster Summary
- Peter Lancaster, based in Leeds, Leeds, United Kingdom, is currently a Digital Analytics and Insight Manager at Seasalt. Peter Lancaster brings experience from previous roles at Department for Work and Pensions (DWP) and ghd. Peter Lancaster holds a 2008 - 2009 MA (Merit) in Advertising and Marketing @ University of Leeds. With a robust skill set that includes A/B Testing, Analytics Implementation, ContentSquare, Conversion Rate Optimisation (CRO), Dashboard Development and more. Peter Lancaster has 2 emails on RocketReach.
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Top Seasalt Employees
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Kevin Shields
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Sophie Littlefair
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