VP Consumer Strategy, North America Beverages @ PepsiCo
VP, Consumer Strategy and Insights, PepsiCo International @ PepsiCo
Director, Consumer Insights, Frito-Lay International @ PepsiCo
Director, Consumer Intelligence, Frito-Lay Europe @ PepsiCo
Peter Harrison's Education
Loughborough University
Bachelor of Science (BSc) (Economics & Social Administration)
1984 - 1987
Peter Harrison's Skills
Customer Insight
Shopper Marketing
FMCG
Consumer Products
Brand Equity
Segmentation
Product Innovation
Brand Architecture
Marketing Research
Marketing Strategy
Peter Harrison's Summary
Peter Harrison, based in Madison, VA, US, is currently a Farmer at Hoffman View Farm at Hoffman View Farm, bringing experience from previous roles at Windover Farm LLC, Cigna and PepsiCo. Peter Harrison holds a 1984 - 1987 Bachelor of Science (BSc) in Economics & Social Administration @ Loughborough University. With a robust skill set that includes Customer Insight, Shopper Marketing, FMCG, Consumer Products, Brand Equity and more, Peter Harrison contributes valuable insights to the industry. Peter Harrison has 4 emails and 1 mobile phone number on RocketReach.