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Florence studied architecture at university, realised it wasn't for her and after stumbling through a series of entirely unrelated jobs, found herself in a bit of a rut. Watching her husband start his bicycle manufacturing business left her with an entrepreneurial itch that she had to scratch. She just needed the right idea. Then one day, the aforementioned husband sent Florence's boss what can only be described as an ugly bunch of flowers. Chatting to him about it afterwards, they agreed that at the kind of price a fledgling bicycle entrepreneur could afford, it was pretty much impossible to send something that wasn't embarrassing. The pair got their thinking caps on and reconsidered the entire process of sending flowers, starting with the person who wants to send them. Combining the bicycle culture they were so immersed in, their belief that businesses should give back to the environment as a default, a love of fresh, seasonal flowers and a desire for their business to retain a personal touch, an idea began to coalesce. Petalon was born.

Petalon Questions

The Petalon annual revenue was $5 million in 2026.

Petalon is based in London, Essex.

The NAICS codes for Petalon are [453, 45, 455].

The SIC codes for Petalon are [599, 59].

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