The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination. PRTO is a not-for-profit marketing organisation managed by its CEO and staff and overseen by a skill-based Executive Board consisting of representatives from the tourism industry. It was established in 2004 to act as the primary body for the marketing of Perth and surrounds to domestic and international consumers, travel trade and media. Our vision is to establish the Perth region as a globally recognised must-visit tourist destination. Our mission is to increase visitor numbers, length of stay and visitor spending in the region. Our business objectives focus on building destination awareness within Australia and targeted international markets through a program of marketing initiatives that grow sustainable tourism for the region.
View Top Employees from Perth Region Tourism Organisation T/A Destination PerthWebsite | https://www.experienceperth.com |
Revenue | $6 million |
Employees | 1 (0 on RocketReach) |
Founded | 2004 |
Address | PO Box 1198, West Perth, Western Australia 6872, AU |
Industry | Entertainment, Hospitality, Leisure, Travel & Tourism |
SIC | SIC Code 738 Companies, SIC Code 73 Companies |
NAICS | NAICS Code 561 Companies, NAICS Code 5615 Companies, NAICS Code 56 Companies, NAICS Code 56159 Companies |
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The Perth Region Tourism Organisation T/A Destination Perth annual revenue was $6 million in 2024.
Perth Region Tourism Organisation T/A Destination Perth is based in West Perth, Western Australia.
The NAICS codes for Perth Region Tourism Organisation T/A Destination Perth are [561, 5615, 56, 56159].
The SIC codes for Perth Region Tourism Organisation T/A Destination Perth are [738, 73].