Permanent Makeup Competitors

Beauty By Earth is a skincare + beauty company based out of Carrollton, Texas in the United States.

Founded in 2008 with the introduction of our award-winning HD Brows treatment, we transformed the way brows were treated. Now recognised as the UK’s #1 brow brand with over 7,000 stylists across the UK offering our treatment, what makes us so different is the unique way we approach designing and shaping eyebrows - assessing face shape and colouring before crafting a tailored brow exclusively to the wearer. But we’re not just experts in brows. Our HD Brows make up collection features 81 premium beauty products for brows, eyes, skins and lips - we like to call it a capsule collection for red carpet glamour. Retailed through over 250 approved stockists across the UK, it is also available to purchase at hdbrows.com and features must-have products consistently spotted in beauty editor and celeb make up bags such as our Eye&Brow Palette and Fluid Foundation. Discover more about training, our online shop, salon finder and blog here: www.hdbrows.com

We're building a future where everyone wakes up feeling beautiful and empowered. We’ve put in the time, the dedication, and the research. We’re not just setting the excellence bar for Permanent Makeup —we’re raising it too. Obsessed with the intricate details, we work to develop leading innovations, techniques, and education to elevate the art of Permanent Makeup and help artists build a successful and sustainable craft within the industry. We value the artist. Their work is our work. Their results are our results. This is the standard we hold ourselves to each and every day.