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Performit Live is building the Venue Intelligence category. We deploy interactive digital characters into physical environments through two platforms. Lumière AI delivers autonomous, AI-governed characters that stay on brand through every interaction and run continuously for weeks. Stage delivers live experiences driven by professional performers in real time. Our characters are live across retail and entertainment on three continents. Highlights include Maia, the digital mermaid created with Ocean Outdoor, Alice at The Cloak and Wand, Goodwood Festival of Speed, Universal Pictures’ M3GAN 2.0 campaign, Waterloo Uncovered and Anthropy at the Eden Project. Unlike screen-based avatars, everything we build is designed for the pressure of live, face-to-face environments: instant response, behavioural governance, real-time language switching, and continuous operation across holographic displays, LED screens, kiosks and virtual platforms. Beyond engagement, our deployments give venues a first-party data layer, revealing what guests ask, want and do in physical spaces. Currently expanding into the US and KSA.

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James Banfield is the Co-Founder and CCO of Performit Live.

5 people are employed at Performit Live.

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