CONTACT: We have spent decades helping clients successfully compete by outthinking and outflanking the competition, employing intelligent risk taking and fighting for what we know in our gut to be right, even though it may have never been tried before. Change can be difficult and threatening, but it remains a necessary component of any business survival plan. Contact Guertin Associates today by calling (847) 559-9855, or email us at inforequest@guertincommunications.com to learn more about how we can bring about positive change for your business. We are confident that the more you know, the more determined you will be to entrust us with growing your business. Let Guertin + Associates show you how to InterFace directly with the strategic needs and business planning activities of key customers and industry leaders to enhance Voice of Customer (VOC) and Voice of Brand (VOB) knowledge capable of driving continuous product innovation and sales growth. Customer loyalty isnt dead; its simply on life support and in need of ongoing resuscitation. The confluence of too many SKUs, distribution channels and competing messages have drastically reduced the market share and purchase frequency once enjoyed by manufacturers. Breaking into markets or regaining lost share points will require a stronger commitment to customer knowledge and relationship development. Advances in manufacturing technology have effectively done away with the quality and perceptual advantages once enjoyed by many leading edge products and services. Maintaining brand identity and preference, along with higher margins, requires greater differentiation of products or services though closer attention and definition of customer needs. Growth and speed of internet shopping, information gathering and order placement, coupled with an ever broadening mix of distribution channels has made purchasing goods and services more convenient and faster for consumers and businesses. Maintaining top of mind awareness, high levels of product knowledge and an easy purchase ...