Performance Property Information

Performance Property is a real estate company based in Jersey City that helps people to achieve financial freedom through real estate. We buy, sell, renovate and manage residential property and provide free short sale negotiation services for our clients. We also raise money for real estate deals and transactions. Our Founder and Managing Director, Gerald Lucas is a real estate investor, best-selling author and licensed Realtor with more than 15 years of real estate experience. Gerald authored the Amazon #1 Best-Seller, "Dare To Succeed" with Jack Canfield who wrote The Chicken Soup For The Soul Book Series. Gerald is also the author of "Short Sale Specifics: An Easy-To-Read Homeowner's Guide To Short Sales" which draws from his experience successfully negotiating hundreds of real estate short sales. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in FastCompany Magazine. A landlord and condominium developer, Gerald has owned and managed properties that range in size from condos and single family homes to big apartment complexes. An educator, Gerald has coached hundreds of students throughout the US and Canada how to invest in residential real estate. As a college professor, Gerald designed, developed and taught the small business certificate program at Hudson Community College. Gerald holds business degrees from both Howard University as well as MIT's Sloan School of Management.