TWO NEW BOOKS TO ROCKET YOUR REAL ESTATE BUSINESS 📗📓 Now available for order. https://bit.ly/3SvMlmm Achieve your personal best in real estate. Performance Coaching exists to help agents build a business that is more predictable, more dependable, and ultimately more productive and profitable. Performance Coaching is the first ever real estate coaching program created for agents, founded in 1996 by Steve Shull. A former linebacker for the Miami Dolphins, Steve played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted successfully into finance and eventually real estate, where found his calling when he started coaching other agents. After three decades and over 60,000 hours of one-on-one coaching, Steve knows more about real estate agents than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.
| Website | https://www.performancecoaching.com |
| Revenue | $5 million |
| Employees | 4 (4 on RocketReach) |
| Founded | 1996 |
| Industry | Real Estate, Education General, Education |
| Keywords | Real Estate Coaching, Agent Performance, Real Estate Training, Real Estate Mentorship, Real Estate Growth Strategies, Real Estate Agent Success, Improve Real Estate Sales, Real Estate Lead Generation, Real Estate Business Development, Real Estate Agent Productivity, Real Estate Sales Coaching, Real Estate Marketing Coaching, Real Estate Professional Development |
| Competitors | ICF Oman Chapter, Hudson Institute of Coaching, Association of Colleges, Co-Active Training Institute, iPEC Coaching, Coach Training Alliance, Coach U, Inc., Emprende Negocios Coaching, Results Coaching, Coaching Institute +7 more (view full list) |
| SIC | SIC Code 829 Companies, SIC Code 82 Companies |
| NAICS | NAICS Code 61 Companies, NAICS Code 611430 Companies, NAICS Code 61143 Companies, NAICS Code 611 Companies, NAICS Code 6114 Companies |
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Performance Coaching Questions
The Performance Coaching annual revenue was $5 million in 2026.
Sandy Halliburton is the President and Chief Executive Officer of Performance Coaching.
4 people are employed at Performance Coaching.
Performance Coaching is based in Los Angeles, California.
The NAICS codes for Performance Coaching are [61, 611430, 61143, 611, 6114].
The SIC codes for Performance Coaching are [829, 82].
Top Performance Coaching Employees
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35+
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Steve Shull
Founder and President at Performance Coaching
Beverly Hills, CA, US1 -
1
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Marshall Cyrlin
Director at Performance Coaching
West Bloomfield Township, MI, US45+
