Pēq Information

Pēq is the standardization technology that makes marketing comparable. Marketing has never been more fragmented. Every retailer, platform and partner reports with its own metrics, methodologies and definitions of success, so performance can't be compared. Pēq brings it back together: one independent, consistent standard for measuring the incremental sales impact of every marketing investment, in real time. How Pēq works: - Universal: measure incremental sales across brand, shopper and trade investments, digital and non-digital, paid and organic, including activations that were historically hard to measure. - Comparable: one methodology across channels, partners and platforms, so results finally line up apples to apples. - Causal: incremental sales, sales lift and iROAS grounded in real sales data, separating true lift from sales that would have happened anyway. - Granular: see what's driving results by channel, partner, tactic, audience and creative, then forecast, plan and optimize while campaigns are live. Built on omnichannel sales data, including our partnership with NielsenIQ and direct retailer integrations, with 126 live integrations and no user-level identifiers required. Who we work with: - Brands: know where to spend the next dollar. - Agencies: give every client one independent measurement standard. - Retail media networks: prove incremental value across on-site, off-site and in-store. - Marketing & activation partners: prove the incremental sales your programs drive. - DSPs & SSPs: build independent incrementality measurement into your platform. Trusted across the marketing ecosystem by brands including Coca-Cola, P&G, Unilever, Pepsi, Kellanova and Diageo. Finally, apples to apples. Learn more at peq.ai