Pēq Information

Pēq is an AI-powered OmniChannel Performance Platform that helps CPG and retail brands measure incremental sales lift across retail media, paid media, in-store activations, and digital channels. Founded by measurement experts, our sophisticated AI is layered on top of retail sales and marketing data that enables you to make data-driven decisions in real-time. Pēq shows marketing teams exactly which activities drive real revenue — so they can invest with confidence. Core solutions: Campaign Measurement, Real-Time OmniChannel Optimization, and Forecasting & Media Planning. Key Benefits: - Aggregate retail sales and marketing data in one dynamic platform - Get up-to-date performance metrics, available 24/7 - Forecast marketing performance to pre-optimize future budgets - Normalize marketing activities with consistent measurement - Get a holistic view of performance across different platforms and strategies - Extract actionable, granular insights on multiple levels - Eliminate wasteful spending with low-performing tactics - Make data-driven decisions quickly and confidently