PendAxis Limited Information

Through a combination of commercial expertise, data driven insight and reference to best practice, I focus on five key pricing principles to enable profitable sales growth: # 1 – Do not assume that all customers have the same Willingness to Pay : enable segmented customer pricing within the sales and marketing go to market process # 2 – Ensure that your pricing model is structured around how the customer derives value : explore alternative monetization models # 3 – Develop value proposition packaging that maximises competitive differentiation and makes the product or service : easy to sell, easy to buy, easy to upsell # 4 – Implement pricing processes within sales and marketing to execute the pricing strategy and capture the maximum value at all stages of the lifecycle (RAD) # 5 – Ensure business leaders have insight and visibility of actual pricing to enable understanding of monetization performance My expertise allows me to quickly deliver data driven insights, options for pricing strategy and a roadmap for optimisation : Insight into Pricing Data and Customer Value: - Willingness to pay research - Analysis of customer segmentation - Margin opportunity analysis - Best practice benchmarking - Pricing strategy recommendations - Data driven pricing analytics by solution partner PriceFx Design of Pricing Strategy and Value Proposition: - Monetization model options - List pricing structures and options - Value proposition design and packaging - Channel and volume pricing models - Pricing for customer lifecycle (RAD) - Margin forecasting models Optimise Pricing Execution in Sales: - Pricing policy development & implementation - Sales training and development – value based pricing execution - Design of discount matrix & controls - Testing of promotions strategy - Pocket price waterfall implementation - Deal management optimisation