Pelican Digital Information

Hi, I'm Matt Bounds, freelance copywriter and technical marketing professional. I help businesses find the right words, strategies and tools to make more sales. If you work for a large organisation or agency, you'll most likely be interested in my writing services. If you're an SME you might equally be interested in my broad range of technical skills and strategic know how. I have nearly 10 years' digital marketing experience and many more with content marketing, analytics and digital content production. Pelican Digital Marketing is not a big agency. It's simply my trading name. I work from Mulgrave, in south east Melbourne. My family and friends thought I was mad. In 2007, I walked away from my profession of 17 years a financial market analyst and became a mid-life career changer. I was disillusioned with the world of investment banking and could see the storm clouds of the GFC gathering in the distance. I longed to make myself useful in the real world. I wanted to work with people who actually make things and solve problems that help others. My skills were in hot demand in the growing field of internet marketing. We didnt call it content marketing in those days, but thats essentially what I didand some. In the financial markets they call analysts, salesmen who can write. They say the same of Copywriters in the marketing and advertising world. Id written newsletters for some of the most demanding and competitive players on the planetthousands of newsletters and articles. My employers and clients were all A-listersnames such as HSBC, Citi, ING, Merrill Lynch, Nomura, Dresdner Kleinwort and the once mighty Lehman Brothers. Id also had years of practise publishing my work on the electronic publishing systems that came before the internet: private digital networks such as Reuters, Bloomberg, Topic and Teletext. And underpinning all of that, I was a number cruncher who could program, analyse and automate big data flows. Id even designed and built a state of the art web content management and delivery system from ...