Pedal and Spoke Information

Welcome to Pedal & Spoke, the cycle shop for everything Santa Cruz Pedal and Spoke is not your average retail shop. Far from it! We specialise in Santa Cruz bicycles from off-the-peg pre-built models, frame only, to fully customised one-off-builds. With passion and dedication we have built our business up to be the NUMBER ONE Santa Cruz dealer in the UK for the third year running. Howard has a wealth of knowledge and experience with Santa Cruz Bikes, and has built up Pedal&Spoke to be one of the top 3 dealers in the UK. He currently rides a Santa Cruz Tallboy and has raced Megaavalance in France on several occasions gaining a 15th out of 500! From weekend jaunt to mountain adventure, we stock the perfect bike for you. Visit us in Peaslake where we have the largest fleet of Santa Cruz demo bikes in the South of England! We operate on an APPOINTMENT ONLY bases (Monday-Friday), where we meet at a time that suits you, to discuss: your riding; the models; and we have a selection of bikes ready for you to try. We offer various options from meet-greet and off you go (£50.00 for 2hrs). To a full on package where we take you out and show you the best trails. A high end one-on-one demo service with post ride lunch to discuss your dream bike please email to discuss prices and dates. We live, dream, breath and ride Santa Cruz!