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PEAK, a subsidiary of URUS, is the world’s premier cattle genetics supplier. PEAK leads the industry in developing the most profitable genetics and produces the largest amount of bovine semen in the world. The PEAK team specializes in genetics, semen production, quality control, cattle management, research and development, and much more. Using the knowledge and skills of these individuals, PEAK, together with their partners and customers, creates the most powerful and profitable dairy and beef cattle in the world. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

PEAK Questions

The PEAK annual revenue was $20.1 million in 2026.

Roy Wilson is the Senior Vice President, Production of PEAK.

47 people are employed at PEAK.

PEAK is based in Shawano, Wisconsin.

The NAICS codes for PEAK are [115210, 115, 1152, 11521, 11].

The SIC codes for PEAK are [75, 7].

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