2024 -
now Senior Director - Global Digital Platforms @
2022 -
2024 Digital Platforms Director @
2021 -
2022 Global Digital Marketing Strategy @
2018 -
2021 Regional Insights and Optimization Lead APAC EMEA @
2017 -
2018 Regional Digital Director APAC EMEA @
2014 -
2015 Senior Manager, Branded Media and Content @
2012 -
2014 Regional Marketing Manager @
2009 -
2012 Regional Marketing Manager Asia @
2011 -
2011 Interim Head of Marketing (Korea) @
2006 -
2009 Product Manager @ Kidsland China Ltd
Paul Sim Education
RMIT University
Bachelor of Business Administration (B.B.A.) (Business Administration and Management, General)
1999
-
2001
Raffles Institution
Paul Sim Skills
Marketing Strategy
Marketing Management
Product Marketing
Trade Marketing
Digital Marketing
Marketing
Strategic Partnerships
Competitive Analysis
Web Analytics
Consumer Goods Marketing
Brand Development
Budgeting
Promotions
Consumer Products
Lean Startup
Entrepreneurship
Market Planning
Strategy
Brand Management
Analytics
Integrated Marketing
Direct Marketing
Multi-channel Marketing
E-commerce
Online Marketing
Google Analytics
Google Adwords
Management
Online Advertising
Social Media Marketing
Business Strategy
Product Management
Leadership
E Commerce
Networking
Advertising
Change Management
Multi Channel Marketing
Paul Sim Summary
Paul Sim, based in Singapore, is currently a Senior Director - Global Digital Platforms at The Coca-Cola Company. Paul Sim brings experience from previous roles at The Coca-Cola Company, Zespri International, Citi and Publicis. Paul Sim holds a 1999 - 2001 Bachelor of Business Administration (B.B.A.) in Business Administration and Management, General @ RMIT University. With a robust skill set that includes Marketing Strategy, Marketing Management, Product Marketing, Trade Marketing, Digital Marketing and more. Paul Sim has 3 emails on RocketReach.
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