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Paul McCallum Location
Shipley, GB
Paul McCallum Work
2022 -now User Acquisition Director @
2021 -2022 Marketing Director @
2018 -2020 Director of Customer Acquisition @
2016 -2018 Media Performance Director @
2014 -2016 Head of Customer Acquisition @
2011 -2014 Online Marketing Manager @
2011 -2011 Search Manager @
2010 -2011 Senior Search Executive @ MediaVest Manchester Ltd
2006 -2010 Website and PPC Analyst @
2005 -2006 Yield Systems Manager @ Centerparcs
2004 -2005 Product Manager @
2000 -2002 Regional Account Manager @
1998 -2000 Graduate Trainee @
now Warehouse Shift Supervisor @
1998 -2000 Boots the Chemist - IT Logistics Project Leader @
1998 -2000 Halfords - Assistant Product Manager @
Paul McCallum Education
The University of Glasgow
Honours (Law with Economics)
1993-1997
Paul McCallum Skills
Online Marketing
Digital Marketing
E-commerce
Marketing
Digital Strategy
Media Planning
Business Strategy
PPC
Online Advertising
Web Analytics
Advertising
Display Advertising
Affiliate Marketing
Conversion Optimization
Account Management
Retail
Email Marketing
Strategy
Data Analysis
Budget Management
Social Media Marketing
Copywriting
Budgets
Pricing
Mobile Advertising
Publishing
Search Engine Optimization (SEO)
Customer Relationship Management (CRM)
Social Media
Facebook Marketing
Econometrics
Recruiting
Financial Modeling
Google Adwords
Google Analytics
Google Webmaster Tools
Microsoft Excel
Negotiation
Team Management
Landing Page Optimization
Keyword Research
A/B testing
Link Building
Commercial Awareness
Attribution
Twitter Marketing
Customer Journeys
Growth Hacking
Performance Marketing
Leadership
Paul McCallum Summary
Paul McCallum, based in Shipley, GB, is currently a User Acquisition Director at Lingokids. Paul McCallum brings experience from previous roles at MyOnlineTherapy, Babylon Health, The Economist and Jessops Europe Limited. Paul McCallum holds a 1993 - 1997 Honours in Law with Economics @ The University of Glasgow. With a robust skill set that includes Online Marketing, Digital Marketing, E-commerce, Marketing, Digital Strategy and more. Paul McCallum has 4 emails and 1 mobile phone numbers on RocketReach.
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