Patterson Ford Information

Patterson Ford, the North East,s leading supplier of Ford vehicles, has continued to invest in the future by assembling a new marketing team. The team is headed by Chris Harrison, 24 from Newcastle, who has been appointed as Marketing Manager. This is a milestone achievement for Patterson Ford as Chris has become the youngest ever manager at the Newcastle based company. He joined the company on a 12-month work placement from University in 1999 and then moved to part-time status during the final year of his BA Honours in Marketing at Northumbria University. He took up a full-time position with Patterson Ford as Marketing Officer following his graduation in 2001. Chris is joined in the Department by Kelly Lockhart, Gavin Oliver, Vicki Burns and James Mackintosh. James Mackintosh, 23 from Fulwell, Sunderland, has just begun his dream role within the Department as Marketing Assistant. He beat off the challenge of dozens of applicants to secure the position. James previously worked with the Education sector and he will be heavily involved in the day to day marketing activities across all areas of Patterson Ford,s business. Kelly Lockhart, 22 from Newcastle, has been with Patterson Ford for a year beginning her career with the company on the Commercial Service Reception. In her new role Kelly will be responsible for Aftersales Marketing including service reminders and bookings and she is currently undertaking an NVQ in Administration. Gavin Oliver, 19, has joined the company as a vehicle demonstrator and promoter. He attends external events such as Supermarket promotions, and motorshows showcasing models from the Ford range and securing showroom visits for members of the public. The new team is completed by Northumbria University student Vicky Burns, 20, who has successfully secured a one-year placement as marketing assistant within the Marketing Department. Vicki from Newcastle is aiming to graduate from university in 2005 with a degree in Business Studies (BA Hons) and pursue a career in marketing. As well as working within the Marketing Department Vicki will be spending periods of time in other departments across the company gaining a general experience of the business. Sales Director David White said: ,We have assembled a young and dynamic team that will bring fresh ideas to the marketing at Patterson Ford. The company is dedicated to the development of its staff and I believe we have created the basis for a strong team for the coming years.