Patternmakers Information

Patternmakers is a micro research and strategy consultancy dedicated to culture, creativity and community. If you're going to change the world, you need powerful insights. We're here to help good causes leverage data to reach more people, secure support and grow their impact. Data is hailed as ‘the new oil’, but capturing data and turning it into useful insight is not straightforward. Our team at Patternmakers is trained in finance, economics, market research and sociology, and we have a knack for making research engaging and useful. Our clients in the culture sector include Sydney Opera House, NGV, National Library of Australia, National Gallery of Australia, ACMI, MCA – along with the Australia Council for the Arts, Create NSW, Creative Victoria – and many others. We also work in related sectors such as media and publishing (e.g. Schwartz Media), innovation (Inspiring Australia), and non-for-profits (e.g. Dementia Australia) to name a few. We are best known for our market insights, and a national tracking study of audience sentiment called the Audience Outlook Monitor, which heard from over 115,000 respondents from 2020 to 2023. It was a large-scale collaboration involving around 100 different museums, galleries, festivals and performing arts venues and seven government agencies. Our work is regularly featured in the media, including Sydney Morning Herald, Radio National, the Guardian, ABC News, The Australian, The Daily Telegraph and The Age. Founded by Tandi Palmer Williams, previously Manager of Research and Strategic Analysis at Creative Australia, Research Manager at the innovation foundation Nesta (UK) and Senior Consultant at PwC.