Patrick Yap Email
Head of Big Bad Wolf @ BIG BAD WOLF BOOKS [BBW BOOKS]
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Patrick Yap Location
- Selangor, Malaysia
Patrick Yap Work
- Head of Big Bad Wolf @ (September 2025 - Present)
- Managing Director @ FragMedia (September 2021 - August 2025)
- Managing Director @ (August 2019 - June 2021)
- Managing Partner @ (January 2019 - July 2019)
- COO @ Y&R Malaysia (November 2017 - December 2018)
- Deputy MD @ Cheil Malaysia (October 2013 - May 2017)
- Client Services Director @ Publicis Malaysia (February 2012 - October 2013)
- Group Account Director @ G2 KL (February 2009 - January 2012)
- Senior Account Director - Greater China @ (November 2007 - December 2008)
- Group Account Director @ (July 2005 - October 2007)
- Account Director @ (January 2004 - June 2005)
- Associate Account Director @ (November 2002 - January 2004)
- Brand Manager @ (December 2000 - April 2002)
- Regional Account Executive @ (March 2000 - November 2000)
- Account Executive @ (September 1997 - March 2000)
Patrick Yap Education
- Coventry University
Bachelor of Arts (Business Administration)
1994-1997
Patrick Yap Skills
- Digital Strategy
- Integrated Marketing
- Brand Management
- Creative Direction
- Strategy
- Strategic Communications
- Marketing Strategy
- Marketing Communications
- Advertising
- Career Development
- B2B
- Segmentation
- Digital Marketing
- Online Advertising
- Creative Strategy
- Marketing
- Management
- Brand Development
- Digital Media
- Social Media Marketing
- Direct Marketing
- Media Planning
Patrick Yap Summary
- Patrick Yap, based in Selangor, Malaysia, is currently a Head of Big Bad Wolf at BIG BAD WOLF BOOKS [BBW BOOKS]. Patrick Yap brings experience from previous roles at FragMedia, Wunderman Thompson, J. Walter Thompson Worldwide and Y&R Malaysia. Patrick Yap holds a 1994 - 1997 Bachelor of Arts in Business Administration @ Coventry University. With a robust skill set that includes Digital Strategy, Integrated Marketing, Brand Management, Creative Direction, Strategy and more. Patrick Yap has 1 emails on RocketReach.
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