PATH Information

You are 3x more likely to succeed summiting Mount Everest than you are making a success of the business you founded. One big reason why? The Sherpa Imagine how many people would successfully climb Mount Everest without one. I am the trusted Sherpa for some of the most exciting challenger brands around. What’s a Sherpa in CPG? It’s where Fractional MD and Non-Executive Director meet. Someone with the experience, connections and mindset, but who climbs the mountain with you vs staying at base camp on the radio. • I spent 10 years working for one of the largest companies in the world, AB InBev, familiarising myself with the strengths and weaknesses of the incumbent • Over the last 6 years I have scaled 2 of the most successful CPG challenger brands in Europe: Camden Town Brewery and Northern Monk. • Since starting PATH in January, I have become a trusted Sherpa for some of the most exciting challenger brands around: Vault City, Caravan Coffee, Sellar, We Are Beer, Pollen Projects & Cold Bath Brewing. Want to hear more? Drop me a message. I’m always ready to climb.