Somos líderes em geração e transmissão de energia elétrica no país e contribuímos para que a matriz energética brasileira seja uma das mais limpas e renováveis do mundo. Também atuamos nos segmentos de comercialização e eficiência energética, além de programas como o Procel, o Luz para Todos e o Proinfa.
Maior companhia do setor elétrico da América Latina, adotamos estratégias voltadas para governança e compliance, excelência operacional e disciplina financeira e, por meio de nossas empresas e de nosso centro de pesquisas, estamos presentes em todas as regiões do Brasil.
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We are leaders in electric power generation and transmission in the country and we contribute to making the Brazilian energy matrix one of the cleanest and most renewable in the world. We also operate in the segments of commercialization and energy efficiency, as well as programs such as Procel, Luz para Todos (Light for All) and Proinfa.
The largest company in the electric sector in Latin America, we adopt strategies focused on governance and compliance, operational excellence and financial discipline and, through our companies and our research center, we are present in all regions of Brazil.
Our story was born from the passion of an entrepreneur and visionary: Mauricio Sirotsky Sobrinho. From his passion for communication and his business acumen came Grupo RBS, a leading multimedia communication company in Brazil and of the largest Rede Globo affiliate.
His successors expanded his legacy of passion, courage and pioneering spirit. Jayme Sirotsky, Nelson Sirotsky and currently Eduardo Sirotsky Melzer expanded the operations of our company, consolidating its leadership in the media market in the South and breaking into new sectors.
Today, RBS is a leader in the field of communication in Rio Grande do Sul and Santa Catarina, producing content and entertainment on television, radio, newspaper and digital platforms.
Through our digital business, e.Bricks, we have become a benchmark in the areas of digital media, mobile applications and targeted e-commerce, working in high growth sectors with innovative models and excellence in management.
Inspired by our founder, we believe that growth is only possible when it considers the human aspect. People turn dreams into reality. We are passionate about people who make it happen, and we are passionate about making it happen as well. In the past five decades, the trajectory of Grupo RBS has been built by people who shared challenges. This is our strength, because we know that our future will be the size of the passion that we are able to inspire.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.