Passionate Information

Interactive branding agency Passionate offers culture-based consumer engagement strategies, design & development, multiplatform branded content, and savvy marketing and media programs. Passionate enables brands to build exciting relationships with audiences in support of business objectives by creating compelling multimedia narratives amplified via cutting-edge cross-channel campaigns that leverage dominant as well as emerging platforms. Passionates curates, produces, and distributes the digital content and live experiences that build millennial conversations, brand equity, and sales. We've worked with luxury marques including Cartier, fashion brands such as Comme des Garçons and Kenneth Cole, music artists like Daft Punk, Norah Jones and Sigur Ros, entertainment studios including Cirque du Soleil, Miramax and the major record labels, as well as spirits brands such as Tanqueray, Original Moonshine and HobNob Wines. We've partnered with digital publishers such as Spin, BrooklynVegan and Thrillist, as well as style publications including ELLE, Surface, Paper, and BlackBook. Assignments have ranged from consulting Cartier on social media and digital strategy to helping Deutsch Family Wine & Spirits' HobNob Wines brand reach music-savvy millennials via social media, curated indie music offerings, targeted media buys and sponsored music events.