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An award-winning film and TV production company based in Riyadh, Saudi Arabia, delivering high-end commercials, corporate films, TV series, and original productions for leading brands across the MENA region — including MBC, Jahez, Bayut, McDonald's, GMC, and Hyundai. Two decades of filmmaking craft, formalized as Passion Films in 2009 — and we're not slowing down. In 2026, we launched Passion AI Studio, our AI-powered creative division — producing fully AI-generated, human-directed cinematic content in days instead of weeks. MANUAL, our first original AI production, is currently in development. ANTARAH, a cinematic animated epic, follows. Two production models. One standard. Everything we do is driven by one thing — Passion.

Passion Films Questions

The Passion Films annual revenue was $2 million in 2026.

Musbah Atassi is the CEO and Executive Producer of Passion Films.

6 people are employed at Passion Films.

Passion Films is based in Riyadh, Riyadh Province.

The NAICS codes for Passion Films are [512110, 512, 5121, 51, 51211].

The SIC codes for Passion Films are [78, 781].

Top Passion Films Employees

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