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PartnerFair is an online portal that enables commercial sponsors and Brands to search for, identify, measure and manage relevant sponsorship opportunities and partnerships. A unique set of software tools is provided for ongoing management and collection of data analytics, to create a measurable Return On Investment (ROI) and actionable insights. Brand partners can list, filter opportunities, and search (privately if preferred) using related criteria such as user demographics, age, gender and the targeted sponsor income from each "Rights Holder". PartnerFair provides a diverse range of listed sponsorship opportunities from “Rights Holders” in Sports, Arts, Education and Technology in clubs, colleges, venues and events. For Rights Holders seeking to maximize their sponsorship income, PartnerFair provides a free, easy to use platform to reach a broad audience of potential partners that meet their preferred criteria. For Brand Partners, the PartnerFair platform enables highly targetted and cost effective marketing and sponsorship management.

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