Parafin Information

Most buildable hotel sites never get a real look. A feasibility study costs weeks of architect time and thousands of dollars per site, so developers triage on instinct and the marginal deals never get a number. Parafin changes that. Choose a site and it generates hundreds of brand-compliant design variants that fit the zoning and setbacks, each with its own development budget and investment summary, ranked by yield. You reach a go/no-go decision in minutes, not weeks. Parafin's models are fine-tuned on the brand prototypes you actually build, including Hilton, Hyatt, Marriott, Sonesta, and Extended Stay America. So every design it generates is brand-compliant and optimized, and moves faster through franchise approval. We started Parafin after more than a decade each on opposite sides of this workflow, in real estate development and in architectural technology. We built the feasibility layer we always needed, with the strongest brands in hospitality. Book a demo at parafin.ai.