Paradyes Competitors

Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.

OLAPLEX, Inc. is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out. From the moment OLAPLEX Complete Bond Technology™ transformed its first strand of hair, our products have proven that molecular-level science has the power to restore hair health and unlock new styling possibilities. With over 10 years of experience bringing groundbreaking products from the lab to the chair, we’ll never stop innovating to help pros, their clients, and all healthy hair seekers achieve great hair days today, tomorrow, and for years to come. Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.