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Para is the voice messaging platform that helps brands send personalized audio over SMS—turning static campaigns into conversations that feel more personal and drive better results. Lifecycle marketers use Para for welcome flows, product drops, and winbacks, replacing standard text with voice messages that connect more deeply and convert more often. Messages are personalized in real time, sent compliantly via SMS, and integrate with tools like Klaviyo, Postscript, and Attentive. Most teams launch in just a few days, and fast-growing brands like MaryRuth’s, HexClad, and True Classic use Para to stand out in the inbox and build stronger customer relationships.

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Patrick Williamson is the Co-Founder and CEO of Para.

3 people are employed at Para.

Para is based in Dallas, Texas.

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