Panache - Global Influencer Marketing Leader Information

Panache is a mobile application providing brands a seamless way to connect with Micro Influencers. Through the Panache app you are able to bring a product or service to the face of millions by strategically placing it in front of a mass audience on social media. The capabilities of Micro Influencer marketing has shown tremendous results at testing phase and is now available for brands to use. Micro Influencer marketing can bring about better results than traditional forms of marketing within a time scale of a few weeks if not days. Word of mouth marketing and the power of persuasion has and will always be the main driving force behind brand recognition and increased sales. Micro Influencers are you, me and everyone else on social media. People with followers ranging from 100 to 2000 and are limited to family and friends. The benefits of this are endless as the relationships we have with our followers are close, personal and authentic. With an audience so small, it's easy to go unnoticed but when compared to a Macro Influencer, our engagement levels are almost 40 times higher. Micro Influencers are impartial, are brand advocates and when brought together are able to share conversation on a mass scale leading to towering results.