Palm Beach Competitors

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Located in some of the world’s most sought-after destinations, Nikki Beach is recognized among the best beach clubs and resorts, seamlessly blending music, dining, entertainment, fashion, film, and art to create unforgettable moments. In addition to the iconic Nikki Beach brand, the group’s portfolio continues to expand with brands including Lucia, launched in 2024, and Maison Mer, debuting in 2025, each with its own distinct culinary vision and identity. Across its expanding endeavors, Nikki Beach Hospitality Group continues to set new benchmarks in crafting luxury travel and lifestyle experiences.

Beefbar is the reflection of a cosmopolitan culture. Thanks to all its restaurants all over the world, the brand magnifies the best meat origins and present it in all its forms. Monaco | Paris | Hong Kong | Mykonos | Athens | Sao Paulo | Mexico | Tulum | St Tropez | Meribel | Malta

Simplicity and authenticity. This spot is quite separate from the rest of Pamplona beach and has had its own philosophy since its creation in 1955: "The customer is not king here … because he is a friend".