Whole30 has been changing lives since 2009, when Melissa Urban blogged about a 30-day life-changing dietary experiment she recently completed. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving medical symptoms, and losing weight healthfully and sustainably. The Whole30 website currently serves 2 million unique visitors a month with readers checking in from more than 100 different countries, and has a combined social media base of more than 2 million fans and followers. Let Melissa and the Whole30 team help you create the perfect diet for you: a nutrition plan that is balanced, sustainable and keeps you looking, feeling, and living your best.
The Paleo Diet® is the modern, science-based interpretation of the ways humans evolved eating before the rise of agriculture. After more than a decade of research, Dr. Loren Cordain founded The Paleo Diet in 2002 with the release of his New York Times best-selling guide. The Paleo Diet is now backed by thousands of peer-reviewed research studies and has become the most influential diet of the past 20 years. Our free, open-source program has sparked related movements like gluten-free, grain-free, low-carb, ketogenic, anti-inflammatory, and auto-immune nutrition—in the process redefining healthy eating. By inspiring health-conscious shoppers to closely examine where food comes from, how it is made, and what it contains, The Paleo Diet has led to better awareness of the connections between food and health and has fueled today’s trends in food certification and clear labeling within the mainstream grocery and natural foods industries. Since Dr. Cordain’s retirement in 2019, The Paleo Diet, LLC was acquired by Dr. Cordain’s final graduate student, Trevor Connor, who is now CEO. With Dr. Mark J. Smith, Dr. Cordain’s first graduate student, Connor has been working to modernize The Paleo Diet program and its brand, which has begun with the announcement of its food certification and strategic brand licensing programs. With a new team and new, practical ways to help brands and health-conscious consumers, The Paleo Diet is poised to make health simpler, easier, and more delicious. Learn more and see free healthy nutrition resources at thepaleodiet.com. The Paleo Diet® is a registered trademark of The Paleo Diet, LLC.
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