Pakistan Advertising Association Information

PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50's by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence, when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits from Pakistan soon began to either pack up from Pakistan or convert into local companies, now headed by the Pakistani ad practitioners who were once the employees of these foreign companies. Our industry is in constant state of evolution and we are proud that Pakistan Advertising Association takes a leadership role in this ongoing process. However, while the industry is much changed in the years since the PAA was founded, what has not changed in our ongoing mission - to support agency business to advocate to the government, All Pakistan's Newspaper Society and Pakistan Broadcasters Association? The Pakistan Advertising Association has a total of 138 members representing almost all the major advertising agencies in the country. The PAA member advertising agencies give much importance to their association and the other advertising agencies are coming forward now to become members. The applicants for membership have to qualify the eligibility criteria and only those who have full-fledged agency business of advertising in Pakistan on ethical lines, not being entirely or partially owned by an advertiser or publication and Media owner shall be eligible for membership of the Association. In addition business concerns carrying on the business that is publicity film producers, Neon sign advertising agents, Agents of Hoarding, sign Boards, etc, Cinema slide publicity agents and any other type of business connected or associated with advertising are eligible to become Associate members. The Executive Committee of PAA in its absolute discretion accepts or rejects application of membership unanimously.