Padma Sherni Competitors

Goonj is turning discarded & underutilized material of cities into a tool to bring ignored issues to light & convert it into resource for rural development.

We are a company owned by over 2,000 artisans in villages and small towns across India — predominantly Rajasthan, Uttar Pradesh, Kashmir & Manipur. For our artisans, craft is not just a source of income but a mode of expressing their history and identity. For Rangsutra, our artisans are not just suppliers but decision-makers who participate actively in the supply chain. Our journey started in 2006, when our founder, Sumita Ghose, wanted to create sustainable livelihoods for highly skilled rural artisans by giving them market linkage. This vision remains even today: We continue to create opportunities for inclusive growth by acting as a bridge between artisans and markets, change and continuity, and tradition and modernity. Our guiding principle is 'Respect for All -- the producer, the shareholder, and the customer.' Each garment we produce follows a fair trade process that allows our artisans to thrive in and beyond their working environment through equal pay, fair wages, a safe working environment, and skills training. We believe in the beauty of collaboration over competition: the celebration of shared victory and teamwork. Forming and nurturing enduring partnerships is essential to our mission. Our partners like Fabindia & IKEA have helped us reach out to artisans across the country and to customers across the globe.

Aajeevika Bureau was conceived in 2004 as a response to our growing realisation that migration for work has become central to the survival of rural poor in regions such as Rajasthan. Our studies and experience brought to us the harsh realities of distress driven drift of adivasi youth from south Rajasthan to the labour markets of Gujarat, Maharashtra and beyond. The question we set out to answer to was - how to make labour migration more equitable and freer of hardship in an economy that is galloping forward Majority of seasonal migrant workers from Rajasthan – as from elsewhere in the country - are casually employed and they combat adverse work conditions in return for meagre wages. Their seasonal dislocation from their rural homes is driven by contractors and intermediaries who keep them and their problems invisible. Migrant workers also remain excluded from essential services in cities. Their contribution to the host economy is immense yet they exist on the margins of policy attention. Migrate they must for meeting basic needs – food, housing, health care and social obligations. Their home economy has failed to provide adequate alternatives