The Standard is the most powerful brand in the lifestyle hotel business.
Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development.
Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin.
The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.
Avant Gardner is a live music entertainment brand, known for its 80,000-square-foot flagship venue in East Williamsburg, which features the world-famous Brooklyn Mirage.
Home to artists and performances from every musical genre, Avant Gardner is renowned as a global leader in electronic music. In 2022, DJ Mag named Avant Gardner the Best Large Venue in North America and the sixteenth (16th) best club in the world. The brand’s success stems from its unique combination of “A-List-meets-underground” programming, innovative venue design, and state-of-the-art production capabilities.