Pace Pricing is a B2B SaaS pricing consultancy that helps software companies align pricing, packaging, and positioning with real customer value. Founded in 2021 by Bill Wilson and headquartered in Halifax, Nova Scotia, the firm works with companies from $1M to $500M ARR to rebuild pricing using evidence-based methodology — customer research, purchase simulations, and real-buyer validation. Our proprietary PACE System (Profile, Architect, Calibrate, Execute) is a closed-loop pricing transformation methodology. We also developed the FAST Framework, a 22-dimension scoring system for SaaS pricing pages. 400+ B2B SaaS companies advised. Services include full pricing overhauls, guided enablement, and ongoing coaching.
| Website | https://www.pacepricing.com |
| Employees | 1 (1 on RocketReach) |
| Founded | 2021 |
| Industry | Business Consulting and Services |
| Keywords | Recurring Revenue, Revenue Growth, Dynamic Pricing, Revenue Management, Data Driven Pricing, Price Optimization, Automated Pricing, Pricing Analytics, Pricing Strategy, Profit Maximization, Competitive Pricing, Subscription Pricing, Pricing Models, Demand Forecasting, Saas Pricing, Pricing Software, Price Elasticity, Market Pricing, Pricing Solutions |
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Bill Wilson is the CEO and Founder of Pace Pricing.
1 people are employed at Pace Pricing.
Pace Pricing is based in Halifax, Nova Scotia.
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Bill Wilson
CEO and Founder at Pace Pricing
Halifax Regional Municipality, NS, CA31
