Global insight, research & consultancy with Behavioural Science at its core. We use the latest thinking from the Behavioural Sciences to inform quantitative and qualitative research to help companies and organisations understand the deeper drivers of behaviour and ways to influence it. Working across commercial and social sectors we develop powerful frameworks that reinvigorate traditional research methodologies and pioneer new ones. London, Oxford, Shanghai, Sydney, Melbourne and New York.
Background:
Established in 2012, Whitecap Consulting is a regional strategy consultancy headquartered in Leeds, with offices in Manchester, Milton Keynes, Bristol, Newcastle and Birmingham.
We work with executives, boards and investors of predominantly mid-sized organisations, typically with a turnover of c£10m-£300m, helping them analyse, develop and implement growth strategies.
Our clients are from a range of market sectors including: Financial Services, Technology, FinTech, Outsourcing, Consumer and Retail, Property, Healthcare, Higher Education, Manufacturing, Professional Services, Corporate Finance and PE.
Our Approach:
We believe strategy is simply being very clear about desired outcomes and objectives, and also about the choices and options available to get there.
This pre-supposes that an organisation has the time and resources available to critique the current situation and operating environment, evaluate a range of options and pursue an agreed outcome.
Strategy also relies on a structured process of internal and external analysis, scenario planning and decision making, set in the context of a dynamic and often fluid market.
Options and choices are underpinned by commercial and financial analysis and forecasts designed to deliver growth, focused investment and organisational engagement with the strategy.
We help our clients practically address these challenges and achieve their commercial aims quickly and efficiently.
Peak State is a London-based strategy and advisory firm for leaders operating at the frontier of technology and capital.
We exist to help CEOs, investors and boards make their highest-stakes decisions with confidence — where to invest, what to build, which markets to enter, and how to turn emerging technology into durable, defensible value. In a market crowded with hype, we bring clarity, conviction and commercial discipline.
We work at the intersection of strategy, technology and finance, pairing an investor's rigour with an operator's pragmatism. We combine deep capital-markets expertise with hands-on experience scaling high-growth businesses and bringing new products to market. Increasingly, that means helping organisations implement AI and digital transformation in ways that create real, measurable advantage rather than noise.
Our clients range from ambitious technology start-ups to multinational conglomerates, and we work alongside leading private equity firms, debt funds and venture capital investors. We have delivered engagements across Europe, North America and Asia.
We are a team of senior commercial and technical specialists who have led from inside high-growth companies — not just advised from the outside. We build long-term relationships, and our reputation rests on the results and referrals of the clients we serve.
What we do:
Strategy & board advisory — independent counsel on technology strategy, positioning and long-term value creation.
AI & digital transformation — strategy, governance and implementation that delivers measurable value.
Investment & capital advisory — investment appraisal, due diligence, financing, M&A and ESG.
Growth & commercial strategy — corporate expansion, new market entry, and scaling sales and revenue.
Strategic partnerships & product development — partnerships, corporate sales, product development and lifecycle management.
Industries we serve:
Artificial Intelligence · Automation · Deep Tech · Renewable Energy · IT & Telco